Setting the benchmark for council environments
Manningham City Council manages a variety of community environments that embrace education, recreation, sport and the arts. Undertaking a full rebranding and wayfinding project was part of the plan to showcase them as the benchmark for council office environments.
BEST. was selected as the creative branding team initially bringing a whole new name, vision and branding look to the precinct. Then, as the MC2 branding program was developed into the built environment BEST. set about transforming the civic spaces into beautiful and functional living areas by applying a full human movement and built branding strategy.
BEST. worked with Manningham City Council on a wayfinding signage solution in collaboration with Dave Champman of Found Design. This included impressive fill-wall graphics, wayfinding pylons and directional signage.
A true testament to the overarching big branding vision that BEST. created was just how well the brand worked as an active living part of the built environment.